Strategic Objectives’ dear friend Heidi Cohen recently asked us fiveRead More…
Archive for the ‘SOsays!’ Category
2011 Wrapped Up and a Look Ahead to 2012
Posted: 29th December 2011 by SO_pr in Blog, SOsays!Tags: 2011, 2012, @DebWeinstein, Canada, Deborah Weinstein, heidi cohen, mobile marketing, PR, predictions, public relations, sm, smart phones, smartphones, social media, social media marketing, toronto, toronto pr, toronto public relations, wrap up
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A picture now worth more than a 1000 words + 140 Characters.
Posted: 29th November 2011 by SO_pr in Blog, SOsays!Tags: @DebWeinstein, @SO_pr, Canada, Deborah Weinstein, Facebook, Instagram, marketing, PR, public relations, social media, strategic objectives, toronto, Tumblr, Twitter
Social media is undergoing a visual revolution. It began asRead More…
Inspiration Energizes and Soothes the Soul
Posted: 26th October 2011 by SO_pr in Blog, SOsays!Tags: @DebWeinstein, @SO_pr, Anita Roddick, Deborah Weinstein, Judy Lewis, PR, social good, social media, strategic objectives, The Body Shop Canada, toronto
We all need inspiration — whether that be our MomRead More…
See the Social Universe Unfold at Social Media Masters
Posted: 7th September 2011 by SO_pr in SOsays!Tags: #SMM2011, @DebWeinstein, PR, public relations, social media, strategic objectives, toronto
The social universe continues to unfold as it should withRead More…
Crisis Management in the Age of Social Media
Posted: 30th August 2011 by SO_pr in SOsays!, UncategorizedTags: Canada, Crisis Management, marketing, media relations, PR, public relations, social media, strategic objectives, toronto
Forbes Magazine recently published an excellent series of theRead More…
The Demographic Landscape of Social Networks
Posted: 24th June 2011 by SO_pr in SOsays!Tags: @SO_pr, Canada, Deborah Weinstein, Judy Lewis, marketing, media relations, PR, public relations, Show Fangs PR, social media, strategic objectives, toronto
In the social media ecosphere, we at Strategic Objectives believe those who understand their audiences best have the highest likelihood of generating the best results. PRs need to understand how to tell a brand’s story and make it speak to audiences so effectively that the message can transcend all platforms and inspire sharing. PRs are natural communicators, but even here, you really need to understand your audience to maximize results.
Does High Twitter Follower Count indicate Thought Leadership? Not SO much!
Posted: 24th May 2011 by SO_pr in SOsays!Tags: @SO_pr, Andrew F Stewart, Deborah Weinstein, influence, Klout, PR, public relations, social media, strategic objectives, toronto
There’s considerable ongoing discussion of influence — how to get it, work it and hold onto it.
Mobile Media Marketing Strategies Gone Wrong
Posted: 16th February 2011 by SO_pr in SOsays!, SOstyle!Tags: @SO_pr, marketing, PR, public relations, QR Codes, social media, strategic objectives, toronto
We here at SO are a huge supporter of QRRead More…
Mom’s the word in PR! Mind your PL’s & TY’s
Posted: 31st January 2011 by SO_pr in SOsays!Tags: @SO_pr, PR, public relations, social media, strategic objectives, toronto
Ever wonder what it takes to become a great PR pro? At Strategic Objectives we all worked our way through college and paid our dues as interns, but that’s not where our secrets to success come from.
Deborah Weinstein: My Most Excellent Entrepreneurial Adventure
Posted: 24th January 2011 by SO_pr in SOsays!Tags: @DebWeinstein, @SO_pr, Deborah Weinstein, PR, public relations, social media, strategic objectives, The Biz Media
Last November I was asked by my dear friend Guy Gal to be a Keynote Speaker at The Biz Media’s Global Entrepreneurial Week Meet up.