Strategic Objectives turned World Cup fever into a fun team fundraiser to End Malaria on Friday, July 8, prior to Sunday’s Final Match between Netherlands and Spain. One hundred and eighty children die in Africa in the time it takes to play one World Cup game; and the need for protective mosquito nets is acute.
To raise funds for this important cause, Strategic Objectives challenged our team to manoeuvre a soccer ball through a highly technical obstacle course of client products to score on our @SO_pr goalie. The cost of entry was a Toonie ($2 CDN) per person, with the company matching all donations.
A great time was had by all and after the last vuvuzela was blown, the team celebrated the beautiful game and a noble cause with ice cold drinks and snacks.
