“PR is about getting out there first and putting your brand forward” -Judy Lewis, Strategic Objectives co-founder
Live from the IABC 2010 World Conference… highlights from It’s a brand new day, a dynamic PR panel led by Strategic Objectives co-founder, Judy Lewis.
Shelley Simmons, Director, Brand Communications & Values of The Body Shop (US, Canada and Mexico)
“It’s not just about fundraising, it’s about driving social change and PR is critical in supporting this change,” referring to The Body Shop Stop Sex Trafficking of Children and Young People campaign.
Jacqueline Ryan, RBC (Royal Bank of Canada) Director of Olympic Marketing
“The Olympic Torch made the Olympics relevant across the country…We have genuine and authentic relationships with the community”
Peter Morrissey, Associate Professor, Boston University College of Communications, and President and CEO of Morrissey & Company
“Build a brand with value and goodwill”
For more on It’s a brand new day, check out our interview with Judy as she prepared the panel here, and stay tuned to @SO_pr for conference updates.
The IABC 2010 World Conference runs June 6-9 at the Sheraton Centre Toronto.
I enjoyed the panel immensely– the Body Shop human traficking program will win a Nobel Prize one day. All public relations programs should have such a visonary as Anita Rodick behind them. The Body Shops reputaion chief, Shelley Simmons brought such passion to the subject. We are all humbled by the humanity of this effort.
And Jacquie Ryan of the Royal Bank certainly showed us all why Canada is in many ways the role model for national spirit. The Olympic torch run showcased all that is worthy in the Olympic movement. The RBC showed marketing brilliance by getting out ahead of all their Olympic sponsor competition. Jacquie also fully graspes the concept of grass roots marketing. I learned much from thsi session. Thanks to Judy Lewis for being such a wonderful chair for thsi panel. She knows how to being out the best in her guests. Peter Morrissey