This May, Strategic Objectives and The Body Shop celebrated the relationship between art and beauty as part of The Body Shop’s Nutriganics Live Art Project.
The Body Shop’s Nutriganics Live Art Project brought shoppers and artists together to launch its new Eco-Cert certified skin care line Nutriganics.
At select locations in Toronto, shoppers could sample Nutriganics skin care products while local artists painted in-store. Artists Erella Ganon, Clementine Powers, Zina Chmielowski and Patrick Mifsud created some fantastic pieces using the theme “My Beautiful Planet.” Passers-by took time to see real art take shape!
After the in-store events customers and art enthusiasts were able to go online and vote for their favourite piece at The Body Shop’s Facebook page. The winning artist was awarded with $1,000 in art supplies. Congratulations to winner Erella Ganon!