Toronto is buzzing with final preparations for next week’s IABC 2010 World Conference. Don’t miss Judy Lewis, Strategic Objectives co-founder, as she leads a dynamic expert panel: It’s a brand new day.
IABC World Conference
June 8, 2010
8:15 am – 9:15 am
Sheraton Centre Toronto
123 Queen St. W
Register online at www.iabc.com/wc
Panel Descriptor: Public relations is crucial to effective branding. In this thought-provoking panel discussion with leading global brand communication experts, you will gain insight into the power of PR in building brand equity and achieving market success. Learn how the power of PR can grow, maintain, protect, sell and drive brand image.
Panelists:
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Shelley Simmons, Director, Brand Communications & Values of The Body Shop (US, Canada and Mexico)
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Jacqueline Ryan, RBC (Royal Bank of Canada) Director of Olympic Marketing
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Peter Morrissey, Associate Professor, Boston University College of Communications, and President and CEO of Morrissey & Company
For more on It’s a brand new day, check out our interview with Judy as she prepared the panel here, and stay tuned to @SO_pr for conference updates.
The IABC 2010 World Conference runs June 6-9 at the Sheraton Centre Toronto.